Food and beverage - minimising errors, ensuring compliance, and managing recalls
- Marketing Department
- Apr 29
- 2 min read
More than 16,000 leading companies rely on Loftware to print over 75 billion labels every year.
Smarter product identification for transparency and trust
The food and beverage industry is prioritising transparency, sustainability, and ethical sourcing. Consumers increasingly want to know what’s in their food, where it comes from, and how it was made—driving demand for clean labels, sustainability claims, and QR codes that deliver real-time, mobile-accessible product information. These trends support both compliance and consumer trust.
Eliminate manual processes
Automate product identification to avoid delays and reduce mislabeling and streamlining production
Enable accurate, up-to-date content
Drive product identification from critical business applications such as SAP, Oracle, and regulatory databases to improve data accuracy and consistency
Ensure compliance
Streamline product identification to meet global regulations like FSMA, 21 CFR Part 11, EU 1169, and Natasha's Law and avoid recalls and fines
Empower partners and suppliers
Provide controlled access to labelling and artwork to ensure accurate first-time product identification and prevent costly and timely relabelling
Centralise control for seamless operations
Standardise and centralise product identification to meet corporate standards and support ongoing business growth - whether through new facilities, regional expansion, or M&A
Deliver transparency through smart packaging
Manage short links and QR codes to share dynamic content—such as sourcing, allergens, or sustainability data—while creating mobile-first consumer experiences
Enable data-driven product identification
Enables users to manage a single template for a range of labelling variations to support increasingly complex requirements and drastically reduce template maintenance.
Labeling
Centralise and standardise your labelling process in the cloud to design, manage, and print labels with greater control and consistency.
Ensure accuracy and compliance across global operations while integrating seamlessly with your ERP, WMS, MES, and PLM systems. As your business grows, you can scale effortlessly with a flexible, cloud‑based labelling solution.
Artwork management
Transform your packaging artwork process from concept to shelf with a streamlined, automated workflow that eliminates delays.
Real‑time collaboration keeps internal teams and external partners aligned, while centralised content management ensures accuracy and consistency. You can also track budgets, manage costs, and maintain compliance - all within a single, unified system.
Food counterfeiting: overcoming the challenges
A recent survey showed that 77% of food and beverage companies think track and trace will increase in importance within the next three years. See our infographic to learn more about what else respondents said about supply chain traceability, anti-counterfeiting, and increasing regulatory scrutiny.
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