Efficient product identification to keep your supply chain moving
- Marketing Department

- Apr 29
- 2 min read

More than 16,000 leading companies rely on Loftware to print over 75 billion labels every year.
Managing complexities in a fast-moving supply chain
The transportation and logistics industry faces mounting pressure to maintain accurate, efficient, and compliant product identification across a dynamic and time-sensitive supply chain.
With evolving demands throughout the supply chain, companies struggle to eliminate manual processes, reduce shipping delays, and ensure seamless integration across carriers, warehouses, and partners.
Eliminate manual processes
Ensures seamless data integration and automation for faster, more accurate and consistent product identification
Streamline partner product identification
Facilitates collaboration and integrates with suppliers and partners for seamless supply chain management
Minimise labelling errors and disruptions
Quickly react to changing product identification requirements to avoid mislabeling and associated fines and shipping delays
Enable regulatory and customer compliance
Get real-time updates to meet evolving product identification demands across your enterprise
Maintain supply chain visibility
Access real-time labelling data from core business systems, enabling track and trace throughout your supply chain
Improve traceability and reduce maintenance
Leverage standardised, enterprise-wide product identification to reduce IT burden while also improving tracking and tracing throughout your global supply chain in the event of recalls.
Enable data-driven product identification
Enables users to manage a single template for a range of labelling variations to support increasingly complex requirements and drastically reduce template maintenance.

Labeling
Centralise and standardise your labelling process in the cloud to design, manage, and print labels with greater control and consistency.
Ensure accuracy and compliance across global operations while integrating seamlessly with your ERP, WMS, MES, and PLM systems. As your business grows, you can scale effortlessly with a flexible, cloud‑based labelling solution.

Artwork management
Transform your packaging artwork process from concept to shelf with a streamlined, automated workflow that eliminates delays.
Real‑time collaboration keeps internal teams and external partners aligned, while centralised content management ensures accuracy and consistency. You can also track budgets, manage costs, and maintain compliance - all within a single, unified system.
GS1 Standards
Enable fast, accurate scanning and automated processing across your logistics network by standardising product identification with GS1-compliant barcodes and identifiers.
Loftware helps transportation and logistics providers implement consistent, globally recognised labelling that enhances traceability, reduces errors, and streamlines handoffs between suppliers, carriers, and distribution centres.
Customs and Trade Compliance
Cross-border shipments require accurate product identification with harmonised codes, country of origin, and product descriptions to meet international trade regulations.
Loftware ensures labels are dynamically populated with up-to-date customs data, reducing the risk of border delays, fines, or shipment rejections due to incorrect or missing information.
Hazardous Materials Regulations
Shipping dangerous goods demands strict labelling standards with proper symbols, handling instructions, and UN numbers.
Loftware supports compliance with global hazmat regulations like IATA, IMDG, and DOT by automating the generation of standardised, accurate product identification - helping ensure safety, reduce manual errors, and maintain regulatory compliance across all transport modes.












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